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Good Apple Foundation

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I used to hate full coverage foundations until I tried Good Apple Foundation. The viral product lives up to its hype delivering a flawless coverage and natural finish. Learn why influencers have been obsessing over KVD balm foundation, (and why Covergirl Simply Ageless is its drugstore twin!)

Open compact of Good Apple Foundation with an orange foundation brush placed on top.

In 2021 Good Apple Foundation was having a moment with its strategic and subsequently viral launch via Tik Tok. Unless you live under a rock (like myself apparently), you were probably aware of the hype it was getting. Not one to follow trends, it only took me a year to finally get with the times and try out this eco friendly makeup receiving rave reviews.

A viral product that was so coveted, people across the internet were having a hard time getting their hands on it, definitely peaks my interest. Now that the excitement for this foundation has quieted down, I decided to try it out and see what all the hype was about. After wearing it for some time, I’m ready to share all the details about the cruelty free foundation that took the internet by storm!

Discovering Good Apple Foundation

Now that life is heading towards normalcy (the good old pre-COVID) days, I’ve been more than ready to get out of my makeup slump. Lately I’ve been on the hunt for makeup products that take me out of my comfort zone. Typically I gravitate towards lightweight and natural feeling products. That pretty much eliminates most full coverage foundations as they feel too heavy for my personal taste.

However, I wanted to find a matte foundation that could eliminate the shine from my many layers of sunscreen. A couple weeks ago I met up with a friend for happy hour and a little girl time. After our yummy food and drinks we were ready to explore the eye candy aisles of Sephora. It was there that I discovered KVD balm foundation.

The packaging on Good Apple contained buzzwords that definitely peaked my interest! I’m always a sucker for words like, “skin-perfecting”, “nourishing”, “lightweight”, and “balm”. I took the plunge and gave it a try. After testing out a few samples in store, I ended up choosing “Light 010” which was the perfect shade for my fair skin with pink undertones.

What Is Good Apple Foundation?

Marketed as “a lightweight full-coverage foundation balm”, Good Apple is pigmented enough to cover everything from blemishes to tattoos. With the addition of apple extract and sodium hyaluronate, it provides a hydrating yet buildable coverage that will not settle into fine lines and wrinkles. It’s described to have a matte finish, but I personally found it to be a satin full coverage foundation, as it left my skin with a bit of a glow. (Not that I’m complaining!)

  • Full coverage foundation balm
  • Hydrating satin to matte finish
An open compact of foundation with an orange foundation brush sitting in it, on a white countertop.
Good Apple Foundation | Light 010

How To Use Good Apple

Because the foundation is highly pigmented and buildable, it makes a wonderful multi-tasking product. With a light hand, you can get nice coverage for a gorgeous daytime glow. When applied more liberally you will get a flawless full coverage look that shouldn’t settle into fine lines and wrinkles.

Why You’ll Love It!

Staying Power

Good Apple Foundation is formulated to give you a full days worth of wear. You will be pleasantly surprised to look in the mirror at night and find that it looks as fresh as the moment you put it on. For a girl who loves her tinted moisturizers, it took me a few days to get used to such a highly pigmented product. However, I ending up loving the fact that all my makeup was still intact by the end of the day! In fact, it acted like a primer keeping my blush and eyeshadow in place from morning till night.

An Abundance of Shades

Choosing the right shade for a full coverage foundation is super important since it’s more visible on the skin. With 40 shades to choose from, there should be a perfect match for almost anyone!

Photographs Beautifully

With a gorgeous matte to satin finish and creamy non-comedogenic formula, your skin appears flawless in photographs. KVD Beauty also states that it’s “flashback free” which makes it a great option for your next special event or family photo session.

Cruelty Free

Supporting a company that’s cruelty free is always worth the extra dollars spent in my book. Kudos to KVD Beauty for testing a product that doesn’t harm animals!

Environment Friendly

Consumers are becoming more savvy when it comes to the effect production has on our environment. KVD Beauty has that covered with their eco friendly makeup! The packaging for Good Apple is 100% recyclable, no disassembly required. Simply toss it into your plastic recycle bin when you run out. Easy peasy!

A Multi-Tasking Product

Although it’s not marketed as a multi-use product, I found it worked as an excellent concealer as well. A tiny dab in the corner of my eyes and those dark circles became much less noticeable. I also used it as a pin point concealer for dark spots and was amazed to see them vanish before my eyes!

Creamy Formula

The creamy formula allows this product to sit on top of the skin beautifully. It also did a great job not settling into my fine lines. There were some reviewers who noted it clung to their dry spots making them more noticeable, but I didn’t have that issue.

Good Apple Foundation Delivers:

  • Lightweight full-coverage
  • Photographs beautifully
  • Long lasting formula
  • Doesn’t settle into fine lines and wrinkles
  • 40 shades
  • Satin to matte finish.
  • 100% recyclable container.
  • Vegan and cruelty free
A smiling brunette woman in a light green top in front of a stairway.
I love how the foundation photographs. No flashback, and a skin like finish. Sheer perfection!

Which Brush Is Best?

Using any one of your favorite foundation brushes would work well with Good Apple Foundation, but keep in mind the tighter the bristles, the heavier the coverage. For application, I used my Real Techniques foundation brush.

An open foundation compact with an orange foundation brush sitting in it, on a white countertop.

How To Apply KVD Balm Foundation

It’s easy to get a full-coverage finish. With restraint, a medium coverage is also possible. I love how little marks and imperfections give a natural look, so my intent wasn’t to cover mine up entirely. Mostly, I wanted to eliminate the shine on my face, so I applied this product with a very (and I mean very) light hand.

A little of this product goes a long way! (Did I mention how pigmented Good Apple is?) Start your application lightly and build from there. I personally found a foundation brush gave me the best results for a natural look.

With A Foundation Brush

  1. Gently dab your brush into foundation.
  2. Pat brush onto the back of your hand to remove excess product.
  3. Using circular motions swirl product from the center of your face, outward.
  4. If you need more product, use excess from the back of your hand.

With A Sponge Or Beauty Blender

  1. Moisten a sponge with water and squeeze till almost dry.
  2. Gently tap sponge into foundation.
  3. Tap the sponge onto the back of your hand to remove excess product.
  4. Working from the center of your face outward, lightly tap foundation into skin.
An open compact of foundation beside a woman's hand that has a diamond ring and a dab of foundation.

As A Concealer

Using your finger or a concealer brush, gently tap excess product onto the back of your hand. Working from the inner corners out, tap a small amount under eyes. Dab a tiny amount over spots and blemishes feathering the edges out.

Frequently Asked Questions

How long does Good Apple last?

Designed to last, the foundation can wear up to 8 hours or more!

How should you choose your Good Apple Foundation shade?

There are shade finders you can try online, and the company allows free returns within 60 days if your color isn’t perfect. However, I find the best method to finding your perfect shade is to try it on. Visit your local Ulta or Sephora and swipe a sample on your cheek and neck. If the color blends into your skin, you’ve found your match!

Is KVD balm foundation good for oily skin?

The company states that the product is suited for normal to dry skin, but will work on oily skin as well. I personally have normal to dry skin which could be why I enjoyed the product so much. The matte finish could work well on some with oily skin potentially hiding any shine from excess oil.

Is Good Apple hydrating?

It’s no surprise that the foundation contains apple extract, an ingredient that provides moisturizing and smoothing properties. As if it couldn’t get any better it’s also loaded with emollient skin conditioning agents including fatty alcohols, amino acids, sunflower seed oil, hyaluronic acid, and glycerin! This foundation is chock full of skin friendly ingredients to help lock in your skin’s natural moisture.

Is Good Apple worth the hype (and price)?

A luxury product, the foundation runs on the pricier side starting at $38. However, you are paying for the quality of hydrating ingredients and ethical values the company stands for, making the price of this foundation well worth it. KVD Beauty formulated an impressive matte foundation with smoothing, skin loving ingredients. It’s clear the company wanted to create an innovative product that would make them stand out above the rest.

KVD Good Apple Foundation Dupes


Still not ready to take the plunge? These KVD Good Apple Foundation dupes are so close to the original it’s scary! Before investing in the luxury foundation, check out these amazing drugstore alternatives! Test and see if you might like a foundation balm.

Covergirl Simply Ageless

An orange brush sitting on an open compact of foundation with a white background.

The ultimate KVD Good Apple dupe! Covergirl Simply Ageless is as close to the original as they come. Combined with Olay skincare ingredients, Simply Ageless has the benefits you’ll find in Good Apple only at a drugstore price.

Covergirl Simply Ageless | Classic Ivory

With hyaluronic complex and vitamin C, Simply Ageless will hydrate and brighten your skin. The anti-aging formula glides over fine lines and wrinkles leaving a satin finish. Similarly to Good Apple, Simply Ageless should be applied with a light hand. Although not as concentrated as the original, this dupe definitely delivers a solid medium to full coverage. Be prepared to get a flawless look the whole day with this foundation’s awesome staying power!

Similarities To Original

  • Lightweight full coverage
  • Foundation balm
  • Skin loving ingredients
  • Doesn’t settle into fine lines and wrinkles
  • Cruelty free
  • Hydrating
  • Long lasting

What Makes It Different

  • Drugstore price
  • Not as concentrated
  • Limited shades

L’Oreal Age Perfect 4 in 1 Tinted Balm

A jar of foundation with text on the lid, on a white background.

Looking for a KVD Good Apple dupe with less coverage?L’Oreal’s Age Perfect 4 in 1 Tinted Balm delivers Good Apple’s balmy benefits minus the full coverage.

L’Oreal Age Perfect Tinted Balm | Light 10

A wearable sheer to medium foundation, L’Oreal’s Tinted Balm lets your natural skin shine through. Also formulated with skin care ingredients, it’s another foundation that glides over fine lines and wrinkles. I can’t assure L’Oreal’s claim that this product is skin firming. However, it does have plenty of skin loving ingredients designed to hydrate, smooth, moisturize, and protect. If you just can’t stand a full coverage look, but want to try a foundation balm, this one is “the balm”.

Similarities To Original

  • Foundation balm
  • Skin loving ingredients
  • Hydrating
  • Doesn’t settle into fine lines and wrinkles

What Makes It Different

  • Sheer to medium coverage
  • Drugstore price
  • Limited shades
  • Not as long lasting
  • Luminous finish

Milani Conceal + Perfect Smooth Finish Cream To Powder

Open black compact of foundation on a white background.

Worried that Good Apple might be too hydrating for your oily skin? Then Milani’s Conceal + Perfect Smooth Finish Cream to Powder foundation might be the dupe for you!

Milani Cream To Powder | Porcelain

Similarly to Good Apple, it’s a foundation balm, but the texture and finish is quite different. Although no where near as creamy as the original, those with oily skin might love the powder finish this foundation delivers! Another likeness to Good Apple is that it offers 20 plus shades, ranging from light to dark skin tones.

Similarities To Original

  • Foundation balm
  • Matte finish
  • Full coverage
  • Excellent shade range

What Makes It Different

  • Drugstore price
  • Drier formula
  • Powder finish

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Final Thoughts

Good Apple Foundation is as good as they come. This highly pigmented emollient foundation has made its name in the beauty industry for a reason. A versatile option pigmented enough to cover tattoos yet hydrating enough to feel comfortable for everyday wear.


What do you think? Do you love or loathe full coverage foundations? I’d love to hear from you!

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